Author Archives: Shahin

10 Ways to Stay Ahead of Your Competition

Business competition is fierce, especially in markets with aggressive competitors and when customer spending is … Read More

The Cycle of Acceptance – Leading to Personal Transition and Organisational Change

The Cycle of Acceptance is a predictable cycle most people and organisations go through upon receipt of … Read More

Marketing is too Important to be Left to the Marketing Department

If you ask 10 business owners to define marketing, you’ll likely get 10 different answers. Why … Read More

Supermarkets and Their Marketing Across Covid-19 – What Have They Done?

Over the last couple of weeks we’ve seen food shopping become a VERY different experience … Read More